12/28/2012
One of Beyonce's superfans wrote an open letter to her -- urging her to drop her $50 million deal endorsing Pepsi. In the letter -- posted on Huffington Post, fellow Houstonian Ernest Owens wrote that he has admired Beyonce's advocacy for health throughout the years -- especially teaming up with Michelle Obama's Let's Move Initiative. But, he was appalled when he found out she was the brand ambassador for Pepsi -- since obesity, diabetes and high blood pressure is a huge problem in the U.S.
He wrote, "Let's face it, you are not sitting somewhere drinking Pepsi every day (I already know you only eat greasy Popeye's chicken as a guilty pleasure). If Rihanna can promote Vita Coco Coconut Water, which is a healthier option for people to drink than Pepsi, how could you downgrade? One answer: money. Fifty million is a lot, but after reading in Forbes that you made $40 million in 2012, I wonder if you really need it."
- He continued, "As such, as a fan, an admirer, and a loyal member of your 'Bey Hive,' I ask that you step out of this endorsement. I personally feel it doesn't represent your vitality, your elegance and grace, and what we love about the incredible woman that is Beyonce Giselle Knowles. Looking into the future, as a mother, can you imagine Blue Ivy drinking Pepsi over something like Juicy Juice or Pediasure? I doubt it, neither would our first lady."
- He ended his letter writing, "In closing, I wouldn't care if another celebrity did this. Katy Perry could continue to advertise her sugary candy costumes until we all get diabetes, Nicki Minaj can have our last moment of life advertising for your new $50 million merger, but not you, Ms. Knowles: the performer, the role model, the exception to the rule. You might be the last true music entertainer we have left that can influence us responsibly. Please don't let us down."
From PulseofRadio.com
Thumbnail via PulseofRadio.com
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